Career Highlights

Together with a team of massively creative people in media, events and specialty leasing, Amy designed a retail village that came to be synonymous with "Holiday" at Westfield. We transformed the Atrium at Century City and the Oculus at World Trade Center each December into a delightful shopping experience with first to market, online to offline, and emerging brands. Launched in 2019, it gets better and better every year!

Amy partnered with the exceptionally innovative team at Afterpay to craft a first of its kind, portfolio wide multi-year partnership with URW (Westfield). The partnership was both structured and flexible, touching leasing, events, marketing and media assets across both Flagship and Regional portfolios. Amy worked with a varied team inside URW of brilliant talent across a number of disciplines to include legal, media, marketing and leasing executives to pull this incredibly complicated and exciting partnership together.

Amy had the honor and pleasure to lead Westfield's Veterans Initiative from 2016-2018. Though intended to be a philanthropic endeavor via employee resource group, it became more of a masterclass of servant leadership for the executive board. WVI was a volunteer effort coordinating five teams across a number of strategic objectives focusing on career counseling and military spouse underemployment, Veteran re-integration into local communities, mentorship, and exposure to Westfield's retail expertise, customer base and resources for Veteran owned small businesses. Key takeaway: if you want something done, give it to a Veteran or his/her spouse. 

Through force of will, grit, relentless optimism, the blessing of incredible relationships in the industry, the inability to let "no" get in the way of bringing a vision to life, a LOT of alcohol, and the unending patience and partnership of Chris Sullivan at American Assets, Amy completely re-merchandised and transformed Del Monte Center from a mediocre but architecturally significant 700,000 sf third tier shopping center to a collection of relevant and best in class brands more suitable for the Monterey Peninsula.

Though this project was born from the imagination of Sarah Richardson, the VP of Events at Westfield, Amy was proud to support her creative vision by providing the retail merchandising and operational backbone to the execution of two pint size markets in CA and NJ. Children were provided budgeting guidance, then guided through a curated assortment of simply priced and widely appealing gifts for their loved ones.